It’s 2019, and I’m standing at the edge of a design competition, an independent
contender with a fire in my belly. The target? Fleetster, a German software
powerhouse for fleet management, car sharing, and rental cloud solutions. The
brief is open, the stakes are high, and I decide to swing big—crafting a demo
that channels the sleek, futuristic vibe of Tesla’s brand identity. This isn’t
just a redesign; it’s a statement.
As a service designer, I dive into the UI, UX, and information architecture,
reimagining Fleetster’s mobile app from the ground up. My goal? Enhance the user
experience, make it feel effortless yet cutting-edge. I build a Design System
that’s sharp and cohesive, blending Tesla’s modern minimalism—think bold
typography, clean lines, and that signature electric energy—with Fleetster’s
original framework. The result is a seamless fusion: a sleek, user-friendly
solution that feels both familiar and ahead of its time.
I turn to Figma, my weapon of choice, and let it bring the vision to life. Every
screen is a balance of form and function—intuitive navigation for fleet
managers, a polished flow for car-sharing users, and a rental interface that’s
as smooth as a Tesla gliding down the road. This isn’t just about aesthetics;
it’s innovative service design, built to solve real problems with style.
I bring everything I’ve got to the table—global experience from years in the
field, plus the weight of awards like the 2010 Davey Awards. That’s the fuel
behind this demo. It’s a love letter to automotive innovation, a nod to Tesla’s
trailblazing spirit, and a testament to what Fleetster could be. Picture it: a
driver opens the app, and it’s not just a tool—it’s an experience, a jolt of
modernity in their hands.
This is the story of how I took on Fleetster as an independent competitor, armed
with nothing but my skills and a bold idea. I didn’t just redesign an app—I
reimagined what mobility could feel like, one tap at a time.
