tNotice – Digital email Innovation for Italy’s Public Sector.

Imagine a world where the clunky, paper-laden process of legal mail gets a radical makeover. It’s 2013, and I’m stepping into uncharted territory at the state level in Italy, co-founding tNotice—a startup with a bold dream: to turn certified mail into a digital powerhouse. The name? TNotice, short for Ting Notice, a nod to the sound of something new arriving. This isn’t just a platform; it’s a revolution, and I’m the Chief Digital Officer and service designer steering its course.

The mission is clear: create a system that sends legally certified mail via email, slashing through bureaucracy with precision. I dive in, leading the UI, UX, and information architecture for tNotice. Using tools like Axure and the Adobe Suite, I craft a Design System that’s as elegant as it is functional—a seamless blend of simplicity and power. It integrates with existing systems, aligns with the eIDAS Regulation (EU) No 910/2014, and transforms a centuries-old process into something modern, accessible, and fast.

The impact? Monumental. Picture this: 4.86 tonnes of CO2 erased, 1480 kW of energy saved. That’s not just efficiency—that’s sustainability with teeth. By 2014, we’re showcasing tNotice at CeBIT in Hannover, and Italy’s Ministry of Economic Development calls it an excellence. It’s a moment of pride, but also proof of concept. This isn’t a small win—it’s a state-level shift from analog to digital, a blueprint for public sector innovation.

As the years unfold—2013 to 2016—I’m not just designing a product; I’m architecting a movement. tNotice becomes a European Postal Operator, authorized across all EEA countries. My work sets a benchmark, influencing over 4 billion registered letters annually worldwide. That’s the scale of it—a ripple that turns into a wave. I bring 20 years of global experience to the table, from Fiat to Exein, plus Webby Award Honors from 2008, to shape a service that’s as strategic as it is sustainable.

The stands at CeBIT 2014 are buzzing. People see tNotice and realize: this is what the future of postal services looks like. I’ve led its transformation into an electronic registered mail service, enhancing user experience across borders. It’s not just about sending mail—it’s about trust, accessibility, and cutting through the noise of tradition with a digital edge.

This is the story of TNotice: a startup that rewrote the rules, a design that bridged the old world and the new, and a vision that proved service designers can change the game—not just for one country, but for the world.